Deputy Minister Sasithorn Kittitharankul visited Koh Samui to launch the OTOP Nawatwithi project, aiming to boost local tourism.
She explored traditional crafts and iconic sites, integrating local wisdom to strengthen the community's economy and showcase the island's unique charm.

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Official Delegation and Purpose of Visit

On January 15, 2026, Ms. Sasithorn Kittitharankul, Deputy Minister of Interior, led a delegation to Koh Samui District in Surat Thani Province as part of a three-day inspection tour. The visit was focused on evaluating the progress of the OTOP Nawatwithi Community Tourism Project, an initiative designed to blend local wisdom and resources with the tourism sector to boost the local economy and community development. The delegation included key local leaders, such as Mr. Amorn Chumchuay, District Chief of Koh Samui, and Ms. Supinya Srithongkul, Deputy Mayor of Koh Samui City Municipality, alongside government officials and residents who extended a warm welcome.

Showcasing Koh Samui's Local Wisdom and Culture

Throughout the visit, the Deputy Minister's group immersed themselves in various local experiences that reflect Koh Samui's unique culture and traditions. They toured the Samui Way of Life Tourism Group, where they observed traditional crafts and skills, including:

• Herbal compress preparation
• Herbal miang kham (a traditional snack)
• Batik fabric making in Ang Thong subdistrict

These activities represent Koh Samui's "soft power" - distinctive cultural and artisanal assets that can attract visitors and differentiate the island as a tourism destination.

Sustainability and Learning Centers

The delegation explored the Sufficiency Economy Learning Center, a facility promoting self-sufficiency principles inspired by the late King Bhumibol Adulyadej's philosophy. Here, they observed community efforts in sustainable product processing, such as the use of parachute cord in handicrafts. They also visited the Koh Samui Coconut Breeds Learning Center, which highlights the cultivation and importance of coconuts - one of the island's leading economic crops. These centers play a vital role in educating locals and visitors on sustainable practices and resource conservation.

Visits to Local Landmarks and Attractions

In addition to project inspections, the Deputy Minister and her team visited several of Koh Samui's renowned sites, including:

• Khunaram Temple, to pay respects at Luang Pho Daeng
• Hin Lad Waterfall, celebrated for its scenic beauty
• Grandfather and Grandmother Rocks (Hin Ta Hin Yai), iconic natural formations
• Local souvenir shops, supporting community businesses

These stops underscore the integration of tourism with cultural heritage and natural resources, encouraging visitors to engage with both the island's history and its present-day artisans.

Strengthening Community-Based Economy

The visit placed significant emphasis on enhancing the standards of OTOP (One Tambon One Product) goods by connecting them with the tourism market. By leveraging local wisdom, the unique way of life, and abundant natural resources, the goal is to generate direct and sustainable income for community members. The Deputy Minister commended the dedication of local groups and expressed hopes for their ongoing resilience and prosperity.

Vision for Koh Samui's Future

Koh Samui continues to promote itself as a smart, sustainable, and livable island for all. The coordinated efforts between government leaders, local communities, and tourism initiatives align with the vision of developing the island intelligently while ensuring long-term sustainability and quality of life for residents and visitors alike.

Frequently Asked Questions

Frequently Asked Questions

What is the purpose of the Deputy Minister of Interior's visit to Koh Samui?

The Deputy Minister of Interior, Sasithorn Kittitharankul, visited Koh Samui to launch and evaluate the OTOP Nawatwithi Community Tourism Project. The initiative integrates local wisdom and resources into the tourism sector, aiming to boost the local economy and promote sustainable community development.

How does the OTOP Nawatwithi project support sustainable tourism and the local economy?

The project highlights Koh Samui's unique crafts, culture, and natural resources by showcasing traditional activities such as batik making, herbal compress preparation, and coconut cultivation. It connects local products (OTOP goods) with tourism, ensuring direct and sustainable income for community members while promoting resource conservation and sustainable practices.

Which local attractions and community efforts were emphasized during the visit?

The delegation visited landmarks such as Khunaram Temple, Hin Lad Waterfall, Grandfather and Grandmother Rocks (Hin Ta Hin Yai), and local souvenir shops. They also explored learning centers like the Sufficiency Economy Learning Center and the Koh Samui Coconut Breeds Learning Center, both of which play vital roles in educating about sustainability and supporting community-based tourism.