🛍️✨ Experience the epitome of luxury at Siam Paragon and ICONSIAM with their unrivaled collection of world-renowned brands. From co-creating unique products to providing exclusive experiences, Siam Piwat is redefining the luxury retail scene in Thailand! 🇹🇭💼 #LuxuryRetail #SiamParagon #ICONSIAM #ExclusiveExperiences #LuxuryShopping #ThailandTours #TravelGoals
Elevating Luxury Destinations
Siam Piwat, a trailblazer in developing world-class destinations, is making a daring move to transform its innovative properties and strengthen collaborations with retail partners. This strategic move is designed to assert its standing as a leader in the luxury market. The aim? To offer destinations with one of the widest collections of luxury brands worldwide.
In the contemporary luxury business, satisfying the indulgent desires of various age groups and lifestyle choices is vital. Siam Piwat’s portfolio includes globally recognized destinations like Siam Paragon, ICONSIAM, and Siam Premium Outlets Bangkok – Thailand’s only luxury outlet mall. These destinations hold the largest market share in the luxury sector within the country, a testament to Siam Piwat’s forward-thinking approach to the dynamic luxury industry.
The Power of Co-Creation
What accounts for Siam Piwat’s rise to the top of the luxury market? The answer lies in a deep understanding of global trends, affluent consumers’ needs, and the expectations of leading luxury brands. Through a unique model of co-creation, they collaborate with luxury brands to curate unique products and deliver exclusive experiences ahead of the curve. This strategy has resulted not only in a loyal customer base but also in enduring relationships with top luxury brands. The trust they have garnered from these brands has allowed them to create world-class destinations that enable each brand to achieve their highest sales in the region, often featuring among their global top performers.
The Charm of Siam Paragon and ICONSIAM
Siam Paragon, nestled in Bangkok’s heart, is a world-class landmark that has captivated both Thai and international visitors for nearly two decades. ICONSIAM, another of Siam Piwat’s visionary destinations, will celebrate its fifth anniversary in 2023. ICONSIAM has revolutionized industry standards, serving as a unique luxury destination and a symbol of Thailand’s prosperity. Despite the challenges posed by the COVID-19 pandemic, ICONSIAM sparked a transformation of the Chao Phraya River area and the Thonburi side of the city, turning it into one of Bangkok’s rapidly growing business and tourism hubs. Plans are afoot to double the space allocated to luxury brands at ICONSIAM, thus cementing its reputation as an essential luxury shopping destination.
Team Behind the Success
The contributions from the team have been instrumental in maintaining Siam Paragon and ICONSIAM’s status as preferred destinations for luxury brands. Notably, the team includes seasoned executive Tipanat Lenbury, Senior Executive Vice President of the Sales and Business Relations Division, who has recently joined the team.
The New Luxe Hall and More
In October 2023, Siam Piwat plans to inaugurate the new Luxe Hall in Siam Paragon, housing twenty leading luxury brands. This includes exclusive-to-Thailand boutiques for newcomers like Loro Piana, the first men’s collection boutiques from Fendi and Louis Vuitton, as well as prominent luxury watch brands.
Crafting a “New World of Luxury”
Siam Paragon is undergoing a significant transformation to create the “New World of Luxury,” offering a diverse range of experiences that resonate with all visitors, thereby establishing an ideal community for global citizens. This pioneering, multifaceted concept is a first in Thailand and globally.
To stay ahead of evolving trends, Siam Paragon depends on cutting-edge technology to meet visitors’ lifestyle needs and exceed expectations in terms of experiences. Collaborations with retailers will lead to the creation of iconic, unique stores that will set a new benchmark of excellence in Thailand.
The comprehensive renovation is set to reveal new zones later this year, with a completely revamped look by mid-2024, all designed to cater to the demands of the “New World of Luxury.”
Frequently Asked Questions
How is Siam Piwat transforming the luxury retail scene in Thailand?
Siam Piwat, known for setting trends in the world of luxury retail, has been continuously innovating its properties and strengthening collaborations with retail partners. Its portfolio boasts globally popular destinations such as Siam Paragon, ICONSIAM, and Siam Premium Outlets Bangkok, which hold the largest market share in the country’s luxury sector. This success stems from understanding global trends, affluent consumers’ needs, and luxury brands’ expectations. By co-creating unique products and exclusive experiences, Siam Piwat has not only built a loyal customer base but also established enduring relationships with top luxury brands.
What are the unique offerings of Siam Paragon and ICONSIAM?
Siam Paragon, located in the heart of Bangkok, has been a world-class landmark for nearly two decades, attracting both Thai and international visitors. ICONSIAM, another innovative destination by Siam Piwat, has revolutionized industry standards and served as a symbol of Thailand’s prosperity. It has sparked a transformation of the Chao Phraya River area into a rapidly growing business and tourism hub. Plans are in place to double the space dedicated to luxury brands at ICONSIAM. Siam Paragon will also be unveiling a new Luxe Hall in 2023, which will house twenty leading luxury brands, including exclusive-to-Thailand boutiques and prominent luxury watch brands.
How is Siam Paragon pioneering the concept of a “New World of Luxury”?
Siam Paragon is going through a significant transformation to create a “New World of Luxury,” offering a diverse range of experiences that appeal to all visitors, thus establishing an ideal community for global citizens. This pioneering, multifaceted concept is a first in Thailand and globally. Siam Paragon relies on cutting-edge technology to cater to visitors’ lifestyle needs and exceed their expectations of experiences. Through collaborations with retailers, they plan to create iconic, unique stores that will set new standards of excellence in Thailand. This massive renovation will reveal new zones by the end of this year, with a complete transformation expected by mid-2024.
