Discover the best of Thai fashion at Siam Paragon Bangkok International Fashion Week 2023, where established and emerging designers showcase their work through engaging panel discussions and runway shows. With a focus on sustainability and collaborations between public and private sectors, this event is a must-see for fashion lovers. #SiamParagon #BangkokInternationalFashionWeek #ThaiFashion #Sustainability #FashionDesigners #ONESIAMSuperApp
Introduction: A World-Class Fashion Destination
Siam Paragon, a renowned shopping complex in Bangkok, has successfully established itself as a world-class fashion destination. The recently held Siam Paragon Bangkok International Fashion Week 2023 (BIFW2023) further reinforced this position. With an emphasis on “The Future of Fashion,” the event showcased the global potential of Thai fashion and its significance as a soft power. A key focus of BIFW2023 was the integration of sustainability into the fashion industry.
BIFW2023: A Spectacular Showcase of Thai Creativity
From October 5th to 8th, 2023, Siam Paragon hosted a series of fashion shows in collaboration with 12 prominent Thai brands at Parc Paragon. The event featured a perfect blend of established and emerging designers, lifestyle brands, and exciting collaborations. Each day was packed with an impressive lineup of fashion shows, from ISSUE and VATANIKA on the opening day to FLYNOW on the closing day.
Partnerships and Collaboration
The BIFW2023 event was made possible through strong collaborations between the public and private sectors, with support from esteemed partners such as the Tourism Authority of Thailand (TAT), AIONIC AUTO, Crocs, TikTok, Seiko, Purra Natural Mineral Water, Harper’s Bazaar magazine, SCG, Chatrium Grand Bangkok, and M.A.C Cosmetics.
Focus on Sustainability: The Future of Fashion
A common theme throughout the event was the importance of sustainability in fashion. Many brands showcased designs that incorporated recycled materials and other eco-conscious approaches, reflecting the growing global trend towards sustainable fashion. Distinguished representatives from the government and renowned Thai designers participated in engaging panel discussions, providing insights into fashion and sustainability.
Panel Discussions: Sharing Knowledge and Expertise
Two noteworthy panel discussions were held at SCBX NEXT STAGE on the 4th Floor of Siam Paragon. The first discussion, titled “Make IMPossible: OTOP & MSMEs Fashion Go Global,” featured representatives from the “OTOP Premium Go Inter” project by the Department of International Trade Promotion, alongside leading Thai brands EK Thongprasert, Yanet, and Mr. Leaf. The second discussion, “Innovation + Design for Sustainable Lifestyle Products,” was led by Thai designers associated with the Designer Room & Talent Thai (DSR & TT) project, including Q Design & Play, Wishulada, and Renim Project.
Integrating Fashion and Technology: ONESIAM SuperApp
To enhance the fashion experience, the ONESIAM SuperApp enabled fashion enthusiasts to indulge in “Shop-Off the Runway,” allowing them to reserve and purchase the latest collections from the BIFW2023 runway. Shopping via this channel included a range of enticing benefits, representing a superior fashion experience that spans various dimensions.
Stay Connected: Online Access to BIFW2023
Fashion enthusiasts were able to stay updated on all the action through live streaming of the runway and fashion shows on the official Siam Paragon website and Facebook page during the entire Fashion Week.
Conclusion
Siam Paragon Bangkok International Fashion Week 2023 successfully showcased the creativity and global potential of Thai fashion. With a focus on sustainability and a blend of public and private sector partnerships, the event not only provided an unforgettable experience for attendees but also demonstrated the power of Thai fashion as a soft power on the world stage.
Frequently Asked Questions
Q1: What was the main focus of Siam Paragon Bangkok International Fashion Week 2023?
The main focus of Siam Paragon Bangkok International Fashion Week 2023 (BIFW2023) was “The Future of Fashion,” emphasizing the integration of sustainability into the fashion industry. The event showcased the global potential of Thai fashion and its significance as a soft power, featuring a blend of established and emerging designers, lifestyle brands, and collaborations between public and private sectors.
Q2: How did BIFW2023 highlight the importance of sustainability in fashion?
Sustainability played a prominent role in BIFW2023, as many brands showcased designs that incorporated recycled materials and eco-conscious approaches. Additionally, distinguished representatives from the government and renowned Thai designers participated in engaging panel discussions on topics like “Make IMPossible: OTOP & MSMEs Fashion Go Global” and “Innovation + Design for Sustainable Lifestyle Products,” providing insights into fashion and sustainability.
Q3: What unique features did the ONESIAM SuperApp offer during BIFW2023?
The ONESIAM SuperApp allowed fashion enthusiasts to engage in a unique “Shop-Off the Runway” experience, enabling them to reserve and purchase the latest collections from the BIFW2023 runway. Shopping via this channel also included a range of enticing benefits, representing a superior, multidimensional fashion experience.
