Digital marketing is transforming local businesses in Koh Samui, with Mayor Ramnet Jaikwang leading an innovative workshop to empower entrepreneurs with social media selling skills. The initiative aims to expand economic opportunities and help community producers reach wider audiences through platforms like Facebook, Instagram, TikTok, and LINE.
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Workshop on Digital Tools for Community Economic Development
On February 17, 2025, the Koh Samui City Municipality took significant steps to empower local communities by hosting a workshop aimed at boosting occupational potential and promoting the development of local products. The event, held at the Phet Samui Meeting Room within the Koh Samui City Municipality Office, was inaugurated by Mr. Ramnet Jaikwang, the Mayor of Koh Samui City.
Focus on Community Product Promotion Through Digital Platforms
The primary theme of the workshop was “Using Digital Tools to Promote the Community Economy.” Recognizing the rapid growth and influence of digital marketing, the program focused on equipping community members with practical skills to leverage popular online platforms. Instruction covered the use of Facebook, Instagram, TikTok, and LINE, with the goal of enabling local producers and entrepreneurs to effectively showcase and sell their goods to a wider audience.
Objectives of the Project
The overarching aim of the initiative is to foster sustainable economic development within local communities. By integrating digital strategies into traditional markets, the project seeks to:
- Support the sale and visibility of locally made goods and products.
- Enhance the digital literacy of community members, particularly those involved in small businesses and local enterprises.
- Encourage economic self-reliance and resilience by tapping into the potential of online commerce.
Participants and Stakeholders
The event drew participation from a diverse group of stakeholders, reflecting a collaborative approach to community development. Attendees included:
- The Deputy Municipal Clerk.
- Heads of various government departments.
- Municipal employees from the Social Welfare Division.
- Committee members dedicated to occupational promotion.
- Members of organizations working on occupational development initiatives.
The involvement of these groups underscores the municipality’s commitment to inclusivity and cooperation in pursuit of economic and social development.
Expanding Opportunities for Local Producers
With increased digitalization, many small-scale producers and entrepreneurs face challenges in accessing broader markets. The municipality’s focus on digital tools aims to bridge this gap by:
- Teaching effective online marketing and sales strategies.
- Providing guidance on product presentation, content creation, and audience engagement.
- Demonstrating the use of digital platforms for customer communication and order management.
Future Prospects and Broader Impact
By embedding these digital skills within the community, Koh Samui City Municipality anticipates a boost in the competitiveness of local products, improved livelihoods for residents, and greater economic vitality on the island. Initiatives like this align with broader trends in rural and community development, where digital transformation is increasingly seen as a key driver of growth and resilience.
Government Support and Social Welfare Integration
The integration of the Social Welfare Division and other municipal departments highlights the holistic approach of the initiative. Support extends beyond technical training, encompassing broader issues such as equitable access, community cohesion, and the long-term sustainability of occupational development efforts.
Continued Commitment to Community Empowerment
Koh Samui City Municipality’s project represents an ongoing commitment to empowering local communities, fostering innovation, and promoting prosperity through the effective use of digital technologies. The municipality continues to facilitate similar opportunities, aiming to extend benefits to all sectors of the local population.
Frequently Asked Questions
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FAQ: Koh Samui City Municipality’s Digital Marketing Project for 2025
How is Koh Samui City Municipality supporting local businesses through digital marketing?
Koh Samui City Municipality has launched a comprehensive project focused on empowering local entrepreneurs and small business owners by providing training in digital marketing and social media selling skills. Through workshops led by Mayor Ramnet Jaikwang, participants are taught how to effectively use platforms like Facebook, Instagram, TikTok, and LINE to promote and sell their products, ultimately expanding their reach and boosting economic opportunities for the community.
What are the main objectives and benefits of the digital tools workshop for the community?
The primary aim of the workshop is to foster sustainable economic growth by integrating digital strategies into traditional business models. Key objectives include:
– Increasing the visibility and sales of local products through online channels.
– Enhancing digital literacy among community members, especially small business operators.
– Promoting economic self-reliance and resilience by tapping into e-commerce opportunities.
Participants also gain hands-on experience in product presentation, content creation, and customer engagement, equipping them to compete in broader markets.
Who is involved in this initiative, and how does it ensure a holistic approach to community development?
The project draws on collaboration among a variety of stakeholders, including the Deputy Municipal Clerk, government department heads, municipal employees from the Social Welfare Division, occupational promotion committees, and organizations dedicated to occupational development. By involving these diverse groups, the municipality ensures inclusivity, comprehensive support—such as training and social welfare integration—and a focus on the long-term sustainability of economic and social advancement in Koh Samui.
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