Boosting Tourism Through Korean TV Series: King the Land

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Capitalizing on the Popularity of “King the Land”

The Culture Ministry of Thailand is planning to promote locations featured in the new Korean television series, “King the Land.” The aim is to attract Korean tourists and fans of the drama. Culture Minister Itthiphol Kunplome appreciates the series for showcasing the country’s beauty and boosting tourism. He encourages fans to visit Thailand and explore the filming locations.

Filming Locations: A Blend of Thai and Korean Culture

Apart from Seoul, “King the Land” has been filmed in various locations in Bangkok, such as Wat Arun, Loha Prasat in Wat Ratchanadda, Wat Pak Nam Phasi Charoen, the Giang Swing, Ong Ang Canal, Khao San Road, Iconsiam, Siam Square, Asiatique the Riverfront, Siri Sala Private Thai Villa, and Mandarin Oriental Bangkok Hotel. The series also featured Thai restaurants like Vertigo & Moon Bar at Banyan Tree Hotel and the Ancient City in Samut Prakan.

A Global Phenomenon on Netflix

“King the Land” premiered on Netflix in June and quickly gained popularity. Directed by Im Hyun-wook, the series stars Im Yoon-ah, formerly of Girls’ Generation, and Lee Junho from the South Korean boy band 2PM. The show ranked second on Netflix’s Global Top 10 list for non-English shows last month, with 17.5 million hours viewed or 4.7 million views.

Tourism Authority of Thailand’s Expectations

According to Thapanee Kiatpaiboon, the Tourism Authority of Thailand (TAT) deputy governor, the series has fans worldwide eager to visit filming locations. TAT expects to welcome at least one million Korean tourists this year. So far, about 800,000 visitors from Korea have visited Thailand in 2023.

Expanding Tourism Opportunities

Thailand is not just relying on the popularity of “King the Land” to boost tourism. The country has seen a steady increase in foreign arrivals this year. Tourism authorities are also eyeing visitors from the Middle East, aiming to diversify their tourism market.

As “King the Land” continues to gain popularity, it is clear that promoting filming locations can be an effective strategy to attract tourists and showcase a country’s beauty and culture.