South Korea is introducing new destinations to attract more Thai tourists, with a focus on second-tier cities, as part of their efforts to boost tourism between the two countries.
Celebrating Thai-Korean Relations
This year marks the 65th anniversary of Thai-Korean diplomatic relations, established on October 1, 1958. The countries have strong connections through tourism, food, and entertainment industries, with around 570,000 Thai tourists visiting South Korea each year before the Covid-19 pandemic.
South Korea is now ready to welcome international tourists under its new “Travel to Korea Begins Again” campaign and is looking to promote lesser-known destinations to Thai travelers.
Focus on Second-tier Cities in Chungcheong Region
While Seoul and Busan remain popular, South Korea aims to promote Chungcheongnamdo (South Chungcheong province) and Chungcheongbukdo (North Chungcheong province) in the central region.
The Chungcheong Region and the Korea Thailand Communication Centre (KTCC) hosted a familiarization trip for the Thai Travel Agents Association (TTAA) and media outlets to visit cultural, historical, and modern attractions in Daejeon, Sejong, Chungbuk, and Chungnam cities.
Cultural and Historical Sites
Some of the highlights in the Chungcheong region include the Cheongnamdae Presidential Villa, Beopjusa Temple on Songnisan Mountain, and Sudeoka Temple. These sites are rich in history and offer unique glimpses into Korean culture.
Visitors should also explore the world’s largest rooftop garden at the Government Complex Sejong, the modern city of Daejeon with its shopping and science parks, and the cutting-edge medical tourism city.
K-Culture and Festivals
Daejeon Tourism Organisation’s Young-Sook Yoon shared that they would like to attract more visitors from Asia, such as Thailand, Indonesia, and Vietnam. The Korea Tourism Organisation (KTO) plans to host a K-Culture festival and hold B2B meetings in Bangkok to promote tourism attractions and activities in second-tier cities.
Visitors to the Chungcheong region can expect to experience another side of K-culture, with fun activities and festivals held throughout the year, showcasing the diverse offerings of South Korea’s lesser-known cities.