Thailand has long been a paradise for wellness enthusiasts worldwide. But now, with the recent launch of 20 exquisite wellness itineraries, the Tourism Authority of Thailand (TAT) is positioning the country as a premier destination for global wellness travelers.
Thailand Wellness Business Seminar
The TAT recently organized a Thailand Wellness Business seminar, designed to inspire health and wellness providers to enhance their offerings and appeal to the global wellness tourism market. The event featured a wellness itineraries contest that attracted numerous participants and showcased the best wellness programs Thailand has to offer.
Aligning with Thailand Wellness Economic Corridor Strategy
The Thailand Wellness Business Make Over campaign aligns with the Thai Government’s Thailand Wellness Economic Corridor (TWC) strategy. This initiative aims to promote high-value health and wellness tourism, enticing wellness enthusiasts worldwide. By supporting Thai health and wellness providers, TAT hopes to improve their potential and competitiveness on the global stage.
Top 3 Wellness Tourism Programs
Among the 20 itineraries featured in the contest, three were awarded the “BEST 3 PROGRAM AWARDS” for Wellness Tourism. These winners are:
- A Dream of Lanna Wellness by Fah Lanna Spa Chiang Mai
- The Wellcation Experience by Varana Krabi
- The VLCC Holistic Body & Mind Detox Ritual by VLCC Clinic Cha-Am Hua-Hin
Outstanding Program 12 Route
The Outstanding Program 12 route includes notable offerings from various establishments, such as:
- Aonang Princeville Villa Resort & Spa
- Tubkaak Krabi
- Divana Scentuara Spa
- The Athenee Spa
- Wellness Sala
- Play La Ploen
- Amaravati Wellness Center
- Origan Spa
- Abhaibhubejhr Day Spa
- Natural Wing Health Spa & Resort
- Panacee Wellness Khao Yai
- U Spa Chiangmai
- Rarinjinda Wellness Spa Resort
- Bandara Spa
Meaningful Wellness – A Strategy for Success
Mr. Apichai Chatchalermkit, the Deputy Governor for Tourism Products and Business, highlights the intriguing modified wellness programs developed by operators during the Make Over workshop. These programs perfectly embody TAT’s concept of Meaningful Wellness, which serves as this year’s strategy for creating wellness products.
By showcasing and promoting all the winners through TAT’s marketing events throughout the year, the organization is confident that these 20 programs will offer a new and valuable dimension for wellness enthusiasts worldwide.
