An Extraordinary Shopping Experience
MAP Active Adiperkasa Ltd. unveils the grand opening of Steve Madden’s flagship store at the acclaimed CentralWorld Shopping Centre in Bangkok, Thailand. Spanning 142 sq.m., this impressive store combines the ‘Extraordinary Shopping Experience’ concept with design elements inspired by the New York shopping scene and a warm ambiance of pink gold shades.
Exclusive Collections and Debut of the 2023 Fall Collection
The flagship store showcases exclusive items and an extensive range of shoes and bags. Furthermore, the highly anticipated 2023 Autumn Collection is now available for the first time at this CentralWorld location. The store layout is designed for easy access, with product zoning arranged by style and a ‘Mix & Match’ approach to help shoppers envision their desired looks.
Catering to a Diverse Customer Base
Steve Madden Flagship Store at CentralWorld appeals to a wide variety of customers, including tourists, office workers, and teenagers. By expanding its reach to a broader customer spectrum, Steve Madden is targeting a 20% growth rate, leveraging CentralWorld’s diverse consumer demographics.
Celebratory Grand Opening
The grand opening celebration featured local celebrities and fashion enthusiasts who gathered to witness the unveiling of the latest collection, “It’s A MOOD FALL ’23 COLLECTION.” This assortment of bags and footwear epitomizes everyday style infused with party-ready panache.
Expansion and Growth in Thailand
This flagship store marks a significant milestone for Steve Madden as it continues to expand and enhance its presence in Thailand. The brand’s unique and creative designs, often in collaboration with renowned figures, have propelled it to the forefront of the fashion world. With 15 branches in department stores across Thailand, Steve Madden has seen a 33% growth in sales compared to 2022.
Plans for the Future
Steve Madden has ambitious plans for the future, with a new branch set to open at The Mall Bangkapi Shopping Centre in October 2023. The brand’s 2024 sales target anticipates a 50% growth from the previous year.
The Autumn 2023 Collection
“It’s A MOOD FALL ’23 COLLECTION” showcases simplicity in design with distinct characteristics and warm color schemes suitable for various occasions. Steve Madden’s innovative designs resonate with fashionistas, female models, and beauty pageant contestants worldwide, solidifying the brand as a symbol of refined elegance with a hidden wild side.
Stay Connected and Shop Online
For more information about Steve Madden’s presence in Thailand, customers can visit the brand’s official social media profiles on Facebook and Instagram or shop online through Lazada and Shopee.