Exciting news! TikTok and the Bangkok Metropolitan Administration are teaming up to promote sustainability in Thailand, empowering local communities and boosting the digital economy. They are also working to enhance digital skills among Thai youth and raise climate awareness. 🌍💚 #TikTokThailand #SustainabilityPartnership #DigitalSkills #ClimateAwareness #EmpoweringCommunities #MakingAnImpact
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Digital Economy: Empowering Local Communities and Businesses
TikTok and the Bangkok Metropolitan Administration (BMA) have recently forged a strategic alliance, solidified by an MoU signed on October 19. The collaboration is designed to empower local communities, fuel the digital economy, and improve climate literacy, all under the banner of Smart Economy, Smart People, and Smart Environment initiatives.
TikTok’s commitment to assisting Thai businesses and entrepreneurs to succeed in the digital economy is unwavering. With the rise of online shopping among consumers, TikTok has formed a dynamic partnership with BMA and is providing critical support to sellers at the Bobae market, which is a known hub for clothing vendors in Bangkok. As part of the Smart Economy initiative, this novel effort aims to enhance the digital skills of these sellers and introduce them to best practices.
The TikTok Seller Academy is a direct result of this initiative. It will train entrepreneurs to create successful and sustainable content on the platform.
Digital Literacy: Enabling the Youth
Another pivotal area of focus in this collaboration is the Smart People initiative. It aims to boost digital literacy among Thai youth. TikTok, in collaboration with the BMA, has established 109 computer rooms across Bangkok, conducting training to improve Thai students’ digital skills.
The partnership has also paved the way to develop a curriculum that equips Thai youth with essential skills for their future careers.
Climate Advocacy: Fostering Environmental Consciousness
TikTok’s commitment to environmental advocacy is evident in its partnership with the BMA under the Smart Environment initiative. This initiative promotes sustainability and aims to raise climate awareness among Thai youth.
The “React For Changes” campaign, launched by TikTok in collaboration with the BMA and strategic partners, invites Thai youth to create eco-friendly content. The campaign, themed “Refill-Recheck-Recycle,” encourages participation in the hashtag challenge #ไม่เทรวม. The objective is to decrease urban waste generation by 52 tons monthly, aiming to reach a significant milestone of 94 tons in just three months.
Voice of the Leadership
Chanida Klyphun, Head of Public Policy – Thailand at TikTok, says that the ‘Support Local’ initiative launched in June 2023 is a testament to TikTok’s dedication to creating economic opportunities in Southeast Asia. TikTok’s partnership with BMA will enable them to support the local community in unlocking numerous opportunities on the platform, all driven by the principles of the Smart Economy, Smart People, and Smart Environment initiatives.
Chadchart Sittipunt, Governor of Bangkok, stresses that a liveable city depends on three pillars: People, Economy, and Environment. He applauds the TikTok Shop platform for granting merchants the freedom to trade round the clock. He also commends the pioneering entrepreneurial merchants in the Bobae – Mahanak area who were the first to participate in TikTok’s phase one pilot program. This initiative is expected to expand to other merchants in the future. TikTok will offer comprehensive training and consultations at each step, thus empowering these enterprising merchants on their journey.
A Steadfast Commitment
TikTok’s pact with the BMA affirms its commitment to foster joy and unlock opportunities while creating sustainable and positive social, economic, and environmental impacts for Thailand. This partnership is an illustration of TikTok’s determination to act as a reliable and responsible entertainment platform.
Frequently Asked Questions
1. What is the purpose of the strategic alliance between TikTok and the Bangkok Metropolitan Administration (BMA)?
TikTok and the BMA have partnered to foster sustainability in Thailand. This collaboration is meant to empower local communities, stimulate the digital economy, and enhance climate literacy. The partnership is encapsulated in three initiatives – Smart Economy, Smart People, and Smart Environment. Under the Smart Economy initiative, TikTok is providing support to sellers at the Bobae market, a hub for clothing vendors in Bangkok, with an objective to enhance their digital skills. The Smart People initiative focuses on augmenting digital literacy among Thai youth, while the Smart Environment initiative is geared towards promoting sustainability and raising climate awareness.
2. How is TikTok working towards boosting digital literacy among Thai youth?
Through the Smart People initiative, TikTok, in partnership with BMA, has set up 109 computer rooms across Bangkok to train Thai students and improve their digital skills. They have also developed a curriculum to equip Thai youth with essential skills for their future careers. The TikTok Seller Academy, a product of this initiative, trains entrepreneurs to create successful and sustainable content.
3. Can you elaborate on TikTok’s environmental advocacy efforts in this collaboration?
Under the Smart Environment initiative, TikTok, in collaboration with BMA, is running the “React For Changes” campaign, which urges Thai youth to create eco-friendly content. The campaign is themed “Refill-Recheck-Recycle” and encourages participation in the hashtag challenge #ไม่เทรวม. The goal is to reduce urban waste generation by 52 tons monthly, with a significant milestone of reducing 94 tons in just three months.