A New Era of Premium Long-Term Residency Services
Thailand Privilege Card Co., Ltd. (TPC) marks its 20th anniversary with a fresh strategy designed to attract the premium foreign long-term residency market in Thailand. The company, which operates the Thailand Elite Card Project under the Tourism Authority of Thailand (TAT), has rebranded to become a global leader in offering premium privileges to those seeking long-term residency in the country.
Introducing the Thailand Privilege Card
TPC has replaced its previous eight membership card options with the new “Thailand Privilege Card” product, now available in four distinct packages. These packages, based on the “Freedom of Choices” philosophy, offer customized privileges for various global lifestyles. The company aims to tap into key markets, including China, Japan, the US, the UK, Russia, and the European Union, with a bold projection of generating over ten billion Baht in revenue.
A Milestone of Achievement and Growth
TPC’s president, Mr. Manatase Annawat, highlights the significant milestones achieved by the Thailand Privilege Card in its 20-year journey, accumulating over 50 billion baht in income and a membership exceeding 31,500 members. The year 2023 alone saw a revenue of approximately 7,500 billion baht, marking a remarkable 210% increase from 2022.
Revamped Offerings: Rebranding and Enhanced Benefits
The transformation from the ‘Thailand Elite Card’ to the ‘Thailand Privilege Card’ includes comprehensive benefits such as airport privileges, travel experiences, leisure, accommodations, activities, and business investment opportunities. This rebranding effort also features a contemporary logo design and new staff uniforms, all aligned with the company’s brand DNA, ‘GRACE.’
Target Markets and Expansion
TPC targets four main segments: Frequent International Visitors/Affluent/Investors, Workcation/Digital Nomads, Expats in Thailand, and Retirees. The company will strategically penetrate key markets while expanding its presence in emerging markets with potential, such as India and countries within the GCC region, including Saudi Arabia.
Four Membership Packages: More Choices, More Freedom
The revamped Thailand Privilege Card offers four membership packages, each providing Privilege Points for redeeming exclusive privileges and extraordinary experiences:
- RESERVE: A 20-year membership with a fee of 5 million baht, available through invitation only and limited to 100 individuals per year.
- DIAMOND: A 15-year membership with a fee of 2.5 million baht, offering exclusive privileges throughout the stay in Thailand.
- PLATINUM: A 10-year membership with a fee of 1.5 million baht, providing additional benefits through accumulated points.
- GOLD: A 5-year membership with a fee of 900,000 baht, designed for individuals seeking short-term entry and exit to Thailand.
These packages cater to various lifestyles, delivering premium services throughout cardholders’ stay in Thailand.
Exclusive Privileges and Collaborations
TPC’s privileges include premium airport assistance services, exclusive lounge access, limousine transfers, and personal liaison services in four languages. The company aims to work with diverse sectors within the tourism industry to enhance its comprehensive services and generate revenue for businesses that align with diverse lifestyles nationwide. Key areas of focus include:
- Stay: Exclusive privileges for world-class accommodations and additional benefits such as promotions and room upgrades.
- Travel: Privileges from leading airlines, personal assistants and concierge service at the airport, transfers, lounge access, private drivers, yachts, jets, and car rentals.
- Leisure: Discounts and offers at restaurants, entertainment venues, shopping outlets, sports facilities, and more.
- Well-Being: Exclusive privileges in health and wellness, including health check-ups at prominent hospitals, spa services, fitness center access, and top-tier wellness centers.
- Wealth: Exclusive investment privileges, financial and investment consultations, seminars, and specialized health and life insurance packages.
For more information about the Thailand Privilege Card, visit the official website at www.thailandelite.com.